F S X

Loading

Hello There!

We're FreeSoftwareX Digital — the
SEO & marketing team behind FreeSoftwareX.

Information

Get a Quote Login / Register
  • SEO & Digital Marketing Services for Growing Businesses
  • Get In Touch
img

Meta Ads

We set up and manage Meta Ads campaigns, sponsored ads across Facebook and Instagram, built around your actual target audience and budget rather than a one-size-fits-all campaign template.

That includes structuring campaigns and ad sets correctly in Meta Ads Manager, setting up audience targeting such as interest-based, lookalike, or retargeting audiences, writing ad creative and copy suited to each placement, and installing the Meta Pixel or Conversions API so results are actually measurable. We monitor spend and performance regularly and adjust targeting or creative based on what the data shows, rather than setting a campaign and leaving it untouched.

Campaign & Ad Set Structure

Structuring campaigns, ad sets, and audiences correctly in Meta Ads Manager for clean, measurable results.

Audience Targeting

Setting up interest-based, lookalike, or retargeting audiences suited to your actual customer base.

Ad Creative & Copy

Writing and formatting ad creative for Facebook and Instagram placements, including Stories and Reels where relevant.

Pixel & Conversion Tracking

Installing the Meta Pixel or Conversions API so ad performance is measured against real conversions, not just clicks.

How it Works

Audience & Budget Planning

We review your target audience, offer, and budget to plan a campaign structure suited to your goals.

01

02

Campaign Setup & Launch

We build the campaign, ad sets, creative, and tracking, then launch with a defined testing period.

Monitor & Optimize

We track spend and performance regularly and adjust targeting, budget, or creative based on the results.

03

Frequently Asked Questions

Boosting a post is a simplified, limited version of advertising. Meta Ads Manager gives full control over targeting, budget, placements, and tracking, which is what we use for proper campaign management.
Ad spend goes directly to Meta and is separate from our management fee — the right budget depends on your industry, audience size, and goals, which we'll discuss before launching.
Campaigns typically need an initial testing period to gather enough data before performance stabilizes, and this varies by audience size and budget. We won't promise a specific timeframe since it depends on your specific market.
Our management fee depends on the number of campaigns and level of ongoing optimization needed, separate from your ad spend budget. Contact us for a quote based on your goals.
Access to your Meta Business account (or help setting one up), your ad budget range, and any existing creative assets or brand guidelines — we can also help produce creative if you don't have any yet.
There's no fixed minimum on our side, though Meta's own platform performs better with a reasonable testing budget. We'll advise honestly on what's realistic for your specific goals.
img
Before Spending A Rupee

Verifying Tracking Works Before Launching Spend

Before any campaign goes live, we confirm the Meta Pixel or Conversions API is firing correctly and tracking the actual conversion events that matter to your business — a campaign can look like it's performing well in Ads Manager while tracking is silently broken, which wastes budget on decisions based on bad data. We test this with real events before turning on live spend.

  • Pixel and Conversions API verified with real test events first
  • Conversion tracking confirmed accurate before live spend begins
img
During The Campaign

Adjusting Based On Data, Not On A Fixed Schedule

Once campaigns are live, we review performance on a regular cadence and adjust targeting, budget allocation, or creative based on what the data actually shows for your specific audience, rather than leaving a campaign untouched between scheduled check-ins. Ad fatigue and audience saturation are real over time, so creative gets refreshed before performance visibly drops, not after.

  • Targeting and budget adjusted based on ongoing performance data
  • Creative refreshed proactively to stay ahead of ad fatigue
Our Reviews

What Clients Say

img

"They caught a tracking issue before we spent real budget on it, which said a lot about how carefully they work."

img

Marketing Manager

Client

img

"Clear reporting every week — we always knew what was working and what wasn't."

img

E-commerce Manager

Client

img

"No pressure to spend more than we were comfortable with."

img

Small Business Owner

Client

Get A Quote

Enquire About Meta Ads

Tell us a bit about what you need — we'll reply by email with next steps, no obligation.

No time to wait? Email us

Let’s Collaborate With
Our SEO Team

img
img

Remote-First Team

Serving clients across India & worldwide

Get In Touch

Send Us a Message

Quick Inquiry

Tell us what you need — we'll get back to you shortly.