Google Shopping Ads Management
Google Shopping Ads show your product image, price, and store name directly in search results, driven by a product feed rather than written ad copy — which makes feed accuracy and structure the foundation of the whole campaign, more so than in typical search ads. FreeSoftwareX Digital manages both the feed and the campaigns built on top of it.
We start with your product feed — making sure titles, categories, images, and pricing are accurate and structured the way Google's Shopping algorithm expects, since a poorly structured feed undermines everything built on top of it. From there we structure campaigns, often split by product category or margin, and manage bidding, keeping a close eye on which products are actually driving profitable sales versus burning budget on low-converting searches.
Product Feed Setup & Optimization
Product titles, categories, and attributes are structured to match how Google's Shopping algorithm actually reads and ranks feeds.
Campaign Structuring by Category
Campaigns are organized around product groups or margins so budget can be allocated toward what's actually profitable, not spread evenly.
Negative Keyword Management
We identify and exclude irrelevant search terms so budget isn't spent showing products to people who were never going to buy.
Bid & Budget Management
Ongoing bid adjustments based on which products are converting, rather than a set-and-forget bidding approach.
How it Works
Feed Audit & Setup
We review or build your product feed, correcting titles, categories, and attributes so it meets Google Shopping's requirements properly.
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Campaign Build
We structure campaigns around product groups and set initial bids and budgets based on your goals and margins.
Ongoing Optimization
We monitor performance regularly, adjusting bids, pausing underperforming products, and refining the feed as needed.
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Frequently Asked Questions
Shopping campaigns typically need a data-gathering period before performance stabilizes and can be optimized effectively — expect the first few weeks to be more about learning than peak results.
Yes, Shopping Ads run through a product feed submitted via Merchant Center — we can help set this up if you don't already have one.
No — ad performance depends on your products, pricing, competition, and market conditions, none of which any advertiser can fully control or guarantee in advance. We manage toward the best realistic performance and report transparently.
Our management fee depends on the number of products and campaign complexity, separate from your actual Google ad spend budget. Contact us for a quote.
Access to your Google Merchant Center and Google Ads accounts, and your product catalog with accurate pricing and inventory data.
Our management fee is separate from your ad spend, which stays entirely within your own Google Ads account and under your control.
Start Your Project?
We're happy to talk through your goals and put together a plan — no obligation, no pressure.
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