Content Marketing Strategy & Planning
Content marketing strategy is the planning layer that decides what content you actually create, why, and for whom — before any blog post, video, or asset gets written. We build this planning process the same way we plan content for our own properties, starting from audience and business goals rather than just filling a publishing calendar.
This means researching what your audience actually searches for and cares about, auditing what content you already have, identifying gaps and opportunities, and building a realistic content calendar and format mix (articles, guides, video, and more) around your resources. We tie the plan to measurable goals — traffic, leads, engagement — so it's a working strategy rather than a document that sits unused.
Audience & Topic Research
Research into what your target audience actually searches for and cares about, used to shape content topics.
Content Audit & Gap Analysis
Your existing content reviewed to identify what's working, what's outdated, and what topics are missing.
Content Calendar Planning
A realistic publishing calendar built around your resources, mixing formats and topics with clear priorities.
Goal Alignment & Measurement Plan
Content goals tied to measurable outcomes like traffic, leads, or engagement, with a plan for tracking them.
How it Works
Research & Audit
We research your audience and competitors and audit any existing content to see what's already working.
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Strategy & Calendar Build
We build the content strategy and a realistic publishing calendar aligned to your business goals.
Rollout & Review
We help kick off execution and review performance periodically to adjust the plan as results come in.
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Frequently Asked Questions
Both are available — we offer content marketing strategy as a standalone service, and can also handle the actual writing (blog posts, articles, and other content types) as a separate, related service.
It depends on your industry and how fast things move, but most content calendars benefit from a review every few months to adjust for new priorities, performance data, or seasonal shifts.
It depends on how much research and existing content there is to review. A focused strategy for a smaller site takes less time than a full audit and plan for a large, established one.
It depends on the scope of research and planning involved. Contact us for a quote based on your goals and current content.
Access to your existing content (blog, site pages) and analytics if available, a sense of your business goals, and input on your audience from anyone on your team who talks to customers directly.
The strategy document stands on its own, and we also offer the actual content writing as a related service if you want us to help execute it rather than handing it to your own team.
Start Your Project?
We're happy to talk through your goals and put together a plan — no obligation, no pressure.
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