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WordPress Plugin Development

When an off-the-shelf WordPress plugin doesn't quite fit, we build a custom one — coded to WordPress's own standards so it stays compatible as core and other plugins update.

That covers everything from small functionality add-ons to full custom post types, admin settings pages, and integrations with external APIs or services. We write plugins that hook into WordPress the way WordPress expects — using its actions, filters, and REST API rather than fighting the platform — so the result is stable, doesn't conflict with your theme or other plugins, and survives WordPress core updates.

Custom Functionality

Bespoke features built specifically for your workflow instead of forcing a generic plugin to do something it wasn't designed for.

Custom Post Types & Fields

Structured content types and admin fields tailored to how your site actually organizes information.

Third-Party API Integrations

External services and APIs connected into WordPress through clean, maintainable hooks rather than fragile workarounds.

Plugin Audits & Fixes

Existing plugins reviewed and repaired when they're causing conflicts, security issues, or performance problems.

How it Works

Scope & Spec

We define exactly what the plugin needs to do, which hooks and data it touches, and how it should behave in the admin area.

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Development & Testing

We build the plugin against current WordPress coding standards and test it against your active theme and plugin stack.

Deployment & Documentation

We install it on your site, document how to configure and maintain it, and support you through any follow-up adjustments.

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Frequently Asked Questions

We build against WordPress's documented hooks and APIs rather than undocumented internals, which is the main thing that keeps a plugin compatible across core updates. No plugin author can promise zero future conflicts, but this approach minimizes the risk.
Yes — we regularly debug plugin conflicts and can patch or rebuild functionality that's failing, without necessarily starting from scratch.
A simple functionality plugin might take a few days; something with a custom admin interface or multiple integrations takes longer. We'll scope it after a short discovery call.
It depends on the plugin's complexity and how many integrations or admin features it needs. Contact us for a quote once we know the scope.
Admin access to a staging copy of your site (or the live site if no staging exists), a description of what the plugin needs to do, and details of any specific plugins or themes it needs to work alongside.
Yes, we can provide ongoing maintenance and update support if needed — it's optional and something we scope separately from the initial build. Contact us to discuss what level of support makes sense for your site.
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Before We Write Code

Scoping Against Your Actual Site, Not a Generic Brief

We look at your live theme and existing plugin stack before writing a spec, because a plugin that works in isolation can still conflict with what's already installed. That means checking which hooks and filters are already in use, what naming conventions to avoid, and whether functionality already half-exists in another plugin that could be extended instead of duplicated.

  • Existing theme and plugin stack reviewed before writing the spec
  • Hook and filter conflicts checked before development starts
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Staying Compatible

Keeping the Plugin Working Through Future Updates

WordPress core, PHP versions, and your other plugins all update independently of each other, and a plugin that isn't actively maintained tends to break quietly over time. We build using documented, versioned WordPress APIs specifically so the plugin has the best chance of surviving those updates, and we're available to patch it if a future update does cause a conflict.

  • Built on documented WordPress APIs, not undocumented internals
  • Available to patch the plugin if a future update breaks it
Our Reviews

What Clients Say

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"They asked good questions before writing a single line of code, which meant we didn't end up with something that half-fit what we needed."

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Small Business Owner

Client

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"Communication was straightforward the whole way through — we always knew what stage the plugin was at."

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E-commerce Manager

Client

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"They fixed a conflict with another plugin that two previous developers couldn't figure out, and explained clearly what was actually causing it."

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Website Owner

Client

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