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Interactive Prototyping

Interactive prototyping means turning wireframes into clickable, navigable mockups so you, and your users, can experience the flow of a site or app before development starts. It catches usability problems and misaligned expectations early, when they're cheap to fix, rather than after the build is underway.

We build prototypes at the level of fidelity the project needs - sometimes low-fidelity click-throughs to validate a flow quickly, sometimes higher-fidelity prototypes with real interactions and transitions for stakeholder presentations or user testing. These are built in standard design tools so they're easy to share, comment on, and iterate on before we commit anything to code.

Clickable Flows

Key user journeys, like sign-up, checkout, or onboarding, built as clickable prototypes you can navigate and test.

Stakeholder Review Links

Shareable prototype links so your team can review and leave feedback without needing design software installed.

User Testing Ready

Prototypes structured so they can be used in real user testing sessions to catch usability issues early.

Iteration Before Development

Changes made directly in the prototype based on feedback, before any development time is spent on the wrong version.

How it Works

Wireframe Review

We start from your wireframes or sketches and identify the key flows that need to be prototyped.

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Build Interactive Prototype

We build clickable, navigable prototypes for those flows using standard design tools.

Review & Refine

We walk through the prototype with your team, gather feedback, and refine it before development starts.

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Frequently Asked Questions

A wireframe is a static layout. An interactive prototype is clickable - you can navigate between screens and experience the flow, which surfaces usability issues a static layout can't.
Yes, that's one of the main reasons to build one - it lets you validate a flow with real users before committing development time to it.
It depends on how many flows and screens need to be prototyped and at what fidelity. We'll scope this with you based on the project.
It depends on the number of flows and screens involved. Contact us for a quote based on your project scope.
Existing wireframes or sketches if you have them, and a clear list of the key user flows you want to test. If you don't have wireframes yet, we can build from a rough brief instead.
This service covers building the prototype. If you want us to run structured user testing sessions with it, let us know and we can scope that as an add-on.
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Choosing Fidelity

Matching Prototype Detail To The Decision

Not every flow needs a polished, high-fidelity prototype - sometimes a rough click-through is enough to validate whether a checkout flow makes sense, while a stakeholder pitch or usability test benefits from something closer to the real interface. We choose fidelity based on what decision the prototype needs to support, rather than defaulting to the most detailed option every time.

  • Fidelity level chosen based on the decision being tested
  • Rough click-throughs used when speed matters more than polish
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Before Handoff

Refining The Flow Before Development Starts

Once initial feedback comes in from stakeholders or test users, we iterate on the prototype directly - adjusting flow order, removing confusing steps, or rethinking a screen entirely - since changes here cost far less than changes made after development has started. Only once the flow holds up under real feedback does it move to the dev team.

  • Flow changes made in the prototype, not after code is written
  • Only feedback-tested flows move on to development
Our Reviews

What Clients Say

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"Walking through the clickable prototype with our team surfaced confusion in the sign-up flow we never would have caught from a static design."

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Product Manager

Client

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"They were genuinely open to reworking a screen when our test users got confused, instead of defending the original design."

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UX Lead

Client

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"Having something clickable to show investors before development started made our pitch meetings a lot more convincing."

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Startup Founder

Client

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