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Data Visualization

We build Google Looker Studio dashboards that pull together your website, advertising, and analytics data into a single, readable view, the same kind of reporting we use to track our own live properties.

That means connecting your actual data sources, such as Google Analytics, Search Console, ad platforms, or spreadsheets, designing charts and tables that highlight what actually matters rather than dumping every available metric onto one page, and setting up automatic data refresh so the dashboard stays current without manual updates. We build dashboards for the audience that will actually use them — a founder wants a different view than a marketing team running day-to-day campaigns.

Data Source Connection

Connecting Google Analytics, Search Console, ad platforms, or spreadsheet data into a single Looker Studio dashboard.

Purpose-Built Chart Design

Choosing chart types and layouts that make the data easy to read at a glance, not a cluttered dump of every metric.

Automatic Data Refresh

Configuring dashboards to refresh automatically so reports stay current without manual re-exporting.

Audience-Specific Views

Designing separate views or filters so different stakeholders see the metrics relevant to them.

How it Works

Data & Audience Review

We identify your data sources and who will actually be using the dashboard, to plan what it needs to show.

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Build & Connect

We connect your data sources and build out the charts, tables, and filters in Looker Studio.

Review & Refine

We walk through the dashboard with you, adjust based on feedback, and confirm the data refresh is working correctly.

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Frequently Asked Questions

Commonly Google Analytics, Google Search Console, Google Ads, Meta Ads, and spreadsheet data — Looker Studio supports a wide range of connectors, and we'll confirm compatibility with your specific tools.
Most connected data sources refresh automatically on a schedule — the exact refresh frequency depends on the data source and Looker Studio's own caching behavior.
It depends on how many data sources need connecting and how much custom chart design is involved. A single-source dashboard moves faster than one combining several platforms.
It depends on the number of data sources and complexity of the reporting you need. Contact us for a quote based on your requirements.
Access to the data sources you want connected (Google Analytics, ad accounts, spreadsheets, etc.) and a sense of who will be using the dashboard and what decisions it needs to support.
The initial build is a one-time project with a working handover. Since connected platforms can change over time, ongoing maintenance can be arranged separately if you want us to keep monitoring accuracy.
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Before Any Chart Is Built

Agreeing On What Each Metric Actually Means

Before building a single chart, we confirm with you what each metric should actually represent — for example, whether a 'conversion' means a form submission, a purchase, or something else specific to your business — since Looker Studio will happily chart whatever data it's given, correct or not. This step also covers auditing your data sources for gaps or inconsistent tracking before they get built into the dashboard.

  • Metric definitions agreed with you before any chart is built
  • Data sources audited for gaps before they're wired into a dashboard
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After The Dashboard Is Live

Keeping A Dashboard Accurate As Sources Change

Analytics platforms and ad accounts change their own data structures over time, which can silently break a Looker Studio connection or shift how a metric is calculated, so a dashboard needs periodic checking rather than being left alone after launch. We can review and adjust the dashboard if a connected platform changes something on their end, so the numbers stay trustworthy.

  • Dashboard checked periodically as connected platforms change
  • Adjustments made if a data source alters its own metrics
Our Reviews

What Clients Say

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"Finally a dashboard that shows what we actually care about instead of every metric available."

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Founder

Client

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"They took the time to ask what each number should mean to us before building anything."

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Marketing Analyst

Client

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"Straightforward handover — our team could actually read and use it immediately."

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Operations Manager

Client

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Enquire About Data Visualization

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